Should I Still Advertise in the Yellow Pages? There are always exceptions to this, but in general that is the case. While working with clients who track their customer sources, the consensus is that while the phone book ads do generate calls, for the most part there are a high percentage of tire-kickers and prospects are very price sensitive. He is a strong advocate of developing a marketing plan with a mix of mediums.įrom my own experience, the flakiest inquiry calls I have received have been from people who have found my business through the phone book. In “When Yellow Pages Ads are NOT Worth the Price” 2 Roger Eshaghian, DDS, provides a comprehensive overview of the pros and cons of Yellow Page advertising for the dental practitioner. The low numbers of new patients generated didn’t warrant the cost of the ad(s). In an article for the World Chiropractic Organization titled “Quit Wasting Money on Yellow Page Advertising”, 1 Peter Fernandez, D.C., author of “Yellow Page Advertising that Works for Chiropractic” and a business consultant for chiropractic offices, has completely changed his opinion on the medium:īecause of the poor performance of the Yellow Pages over the last 24 months, I have downsized the ads of over 90% of my clients. What does this mean to you as a small business owner? Well, the fact that all of the phone book directories are doing a huge push for their online services tells us that people don’t use phone books anymore to find service providers, they just Google it.Įven industries that historically have been heavy yellow page advertisers are now cutting back on expenditures because they aren’t getting the return they once did. Yellow Book hasn’t caught up to its two big competitors, (#26) and (#31), but it is gaining on them. You can learn more about her and her work at Comscore Media Metrix released a report on the “ Top 50 Web Rankings for March.” One highlight of the report was the list of the top gaining sites, which included the Yellow Book Network with 54 percent increase and an overall rank at #75. She has been creating content for a variety of websites and publications for the past 15 years. Katie Mills Giorgio is a freelance writer and editor living in Cedar Rapids, Iowa. Press 8: How to Get Listed in the White Pages and Directory Assistance.There may be a small charge which is a sound investment to make sure that customers can find your company. If you are told that there is no listing, inform them that you are the owner of the business, and ask them how to get listed locally. Plus, you’ll want to contact your local 411 and ask for your own listing. For a fee, you can upgrade your listing to include a video profile, premium placement, an enhanced search program and a website. You can also get a free business phone number listing to. The price of a listing varies by state and can range from $1.15 to slightly under $5 per month, making it a highly cost-effective way for a small business to be found by local consumers. You can also set up a listing through Verizon, even if you are not a Verizon customer, by using their online listing platform. It gives you several options to validate your phone number once you’ve filled out the online form and then forwards it to directory assistance for all major carriers. One service to try is List Yourself! This service connects you with 5,000 directory assistance listings for free. To add your cell phone number or VoIP number to the 411 directories you’ll have to follow some additional steps.
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